CASE
MEDIA COVERAGE
For The Love Of Humanity
We needed to make people aware Australian Red Cross do more than blood and disaster relief, while raising much needed funds to help humanity.
We created a sub brand – ‘For The Love Of Humanity’ – and a dedicated Facebook application, where friends could sponsor each other to change their niggling habits for the greater good.
Promoting it with a billboard designed in powerpoint, as well as through print and online, the campaign gained international media attention and, more importantly, helped humanity – on all levels.
- Role Senior Creative | Writer
- For Australian Red Cross
- Agency JackWattsCurrie | Australia
- Creative Partner Ben Pearce
- ECD Colin Watts