Charles

Rebranding campaign for ING DIRECT Australia, which helped the brand to register a record growth in deposits during a steady period of decline.

Introducing Charles.

  • Role Senior Creative | Writer
  • For Ing Direct
  • Agency JackWattsCurrie | Australia
  • Creative Partner Ben Pearce
  • ECD Colin Watts

FILM

FILM

EXPERIENTIAL
With the interest he was getting on his account,
Charles decided to spread his generosity around.

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