ABOUT ME

Italian by nature, Australian by choice, international by spirit, I am an ever evolving human being wanting to do good for the world. I fulfil my intention as a global creative leader, passionate about integrated solutions helping brands and organisations to holistically grow, be relevant in culture and drive positive influence.

I lead from the heart. I am a believer.

I believe in courage, integrity, intuition, and in being of service to a world that is human, where innovation is meaningful and technology combines with philosophy as a force for good.

I believe in magic, in the power of words, and in the infinite power of creativity to move people's hearts and minds.

I've always believed in a higher role for our industry. We have great influence and responsibility in shaping the world. In my view, our strategies and ideas can drive outcomes by driving culture, contributing to elevating society and helping determine meaningful collective progress.

I've always believed in conscious capitalism - the third way. Brands are ecosystems that act in the world, therefore they can positively contribute to it. Hence my everlasting purpose to create long-term brand platforms and authentic ideas that help brands do well and do good. Unbound ideas that aim for commercial, social and environmental impact, transcend advertising and at best generate ROI through ROH - Return On Humanity.

I believe in servant leadership, collaboration and ego-free culture. As a principled, inspired and determined creative leader, I'm passionate about working holistically with multi-disciplinary teams, bringing out the best in each person and helping them thrive. Connecting the dots and walking the talk.

I believe in truly integrated work that stems from the core of a brand and lives in natural osmosis with society in any relevant form, being grounded in human truths and knowing no borders.

That is why my inquisitive nature brought me around the world, meeting different people and cultures, gaining over 20 years’ experience with global and local agencies, teams and brands in 3 continents so far (Italy/UK, US and Australia). I’m in my natural element with international projects and environments.

In summary, I believe that 'Nihil difficile volenti'.

I also do believe that Francesco Totti is a soccer genius. That Mark Knopfler's Sultans of Swing final solo is unmatched. That my dog is a person with a dog-suit on. That kindness is a bridge. And that ethics are the currency of the new economy.

ME ABOUT

When I am not working or spending time with my family, I am most probably experimenting with new food recipes. Cooking is my other great passion along with playing soccer – a good match that luckily helps to burn off the calories.

As an insatiably curious cultural omnivore, other ingredients I like to feed myself with are travelling, photography, philosophy, art, music, anthropology, philology, spirituality, ancient civilisations, new technologies, astronomy and unified physics, vegetable-gardening, writing poetry, playing the guitar, studying new languages and experiencing different cultures – which I consider a fresh mix of entrées I can nibble on any time I am in search of original solutions, whether it’s for a campaign or a dish.