It’s not only technology that shapes our future.
A crucial role is played by a very special kind of human being.
People we all happen to meet in our lives, and for a good reason: they inspire our personal path and help us create our very own future. Teachers.
Mentors without whom we wouldn’t be what we are today.
As part of Samsung Smart-Future worldwide program assisting schools with educational technology, we decided to pay homage and celebrate them.
With a powerful ‘Thank You’.
Role
Lead Creative | Writer
For
Samsung
Creative Partner
Andrea Savelloni
ECD
Francesco Bozza
Agency
Leo Burnett | Italy
On World Teachers' Day, the campaign launched with an international film and then spread across social media, involving the audience to thank their own inspiring someone through #ThanksMyTeacher, with every message becoming part of our dedicated digital platform.