Mommy's Eye

A project idea and prototype for Jeep, which unfortunately has not seen the light – yet.

With a staggering 80% of car accidents being caused by distractions at the wheel, of which 12% being due to distracted parents attending to kids needs while driving, how could Jeep help families stay safe on the road?

Introducing Mommy’s Eye, the first soft toy that helps parents check on their kids while driving, without having to turn around.