SimpliCity

For years, Philip Morris has been connecting with tobacconists across Italy with the same intranet system. A very simple tool, but not engaging enough to keep the trade interested.

When they asked us to find a new way to connect with the trade, we decided to transform a normal intranet system into a fun experience.

Introducing SimpliCity, the first interactive platform game that engages tobacconists in doing business while having fun growing a virtual city.

  • Role CD | Writer
  • For Philip Morris
  • Agency Leo Burnett | Italy
  • Note For ethical reasons I did not like to work on PM. Yet, this project turned out to be quite fun and successful.
  • Creatives Mattia Montanari, Franco Vittori

CASE STUDY

The more tobacconists interacted with the game and grew their virtual city, the more they would receive marketing tools, materials and rewards to grow their real tobacco shop business.

CITY OVERVIEW

EVENTS SPACE

GALLERY

SERVICE STATION

POST OFFICE

TOBACCO FIELDS

CINEMA

SHOPPING CENTER | Interactive interface

PLACING Buildings

The more users interacted with the game, the more they would progress in the civic-career ladder to become ‘Major of Simplicity’, with related benefits and rewards.

SIMPLICITIZENS | Users

MOBILE Version

VIDEO | Trade induction

TRADE KIT | Usb key of the city

TRADE KIT | City Map