FILM
Thank you for moving Australia
This is the film, part of a wider integrated project, that helped us win the Mercedes-Benz Trucks account.
To launch the engagement platform ‘RoadStars’ for existing and prospect truck drivers and companies, we decided to do what no truck brand had done yet – acknowledge the key role they play in society and recognise them for the road stars that they are.
- Role CD/ECD
- For Mercedes-Benz Trucks
- Agency Publicis Emil | ANZ
- Creatives Jake McLennan, Kieran Adams