#ThanksMyTeacher

It’s not only technology that shapes our future.
A crucial role is played by a very special kind of human being.
People we all happen to meet in our lives, and for a good reason: they inspire our personal path and help us create our very own future. Teachers.
Mentors without whom we wouldn’t be what we are today.

As part of Samsung Smart-Future worldwide program assisting schools with educational technology, we decided to pay homage and celebrate them. With a powerful ‘Thank You’.

  • Role CD | Writer
  • For Samsung
  • Agency Leo Burnett | Italy
  • Art Director Andrea Savelloni
  • ECD Francesco Bozza

On World Teachers' Day, the campaign launched with an international film and then spread across social media, involving the audience to thank their own inspiring someone through #ThanksMyTeacher, with every message becoming part of our dedicated digital platform.

FILM

UGC PLATFORM