It’s not only technology that shapes our future.
A crucial role is played by a very special kind of human being.
People we all happen to meet in our lives, and for a good reason: they inspire our personal path and help us create our very own future. Teachers.
Mentors without whom we wouldn’t be what we are today.
As part of Samsung Smart-Future worldwide program assisting schools with educational technology, we decided to pay homage and celebrate them. With a powerful ‘Thank You’.
Role
CD | Writer
For
Samsung
Agency
Leo Burnett | Italy
Art Director
Andrea Savelloni
ECD
Francesco Bozza
On World Teachers' Day, the campaign launched with an international film and then spread across social media, involving the audience to thank their own inspiring someone through #ThanksMyTeacher, with every message becoming part of our dedicated digital platform.